The interactive bag charm

Mirumi Reservation

A small, soft companion that rides on your bag — glancing around, growing bashful at your touch, nuzzling in when petted.

£0.00
Colourway — Pink

Pink is fully reserved. Join the waitlist and we'll email you the moment it opens again.

Can't wait? Mirumi is at Harrods, Knightsbridge, now — shop at harrods.com.

Functions

What Mirumi does.

Clings tightly

It hugs your bag and rides wherever you go.

Reacts to head patting

A touch sensor on the back of its head feels every pat.

Turns toward sounds

Sound sensors on both sides of its body draw its gaze.

Details

Quietly considered.

~14 cm
Height
155 g
Weight
Custom Japanese
Faux fur
USB-C · ~8 hr
Battery
15+
Ages

Designed by Yukai Engineering, Tokyo.

What's in the box
MirumiUSB-C charging cableUser manual
Good to know

Questions, answered.

Is this the official Mirumi?

Yes. We are Mirumi's official home in the UK, direct from Yukai Engineering in Tokyo. This is the only place to buy Mirumi in the UK — first at Harrods, then here. Every one is genuine, with UK warranty and support.

How long does the battery last?

Around 8 hours of companionship on a single charge — enough for a full day out. It recharges over USB-C with the included cable.

Is it waterproof?

No — Mirumi’s custom faux fur prefers to stay dry. Keep it out of the rain, and clean it gently with a soft dry brush.

What age is it suitable for?

Mirumi is designed for ages 15 and up. It’s a fashion accessory rather than a toy, with small parts and delicate fur.

When does it ship?

Mirumi is at Harrods, London, from 20 July, and ships direct from mirumi.london from 1 September. Join the waiting list to be first in line.

What is your returns policy?

14-day returns on unused Mirumi in original packaging, direct from us. Harrods purchases follow Harrods’ own returns policy.

Read all questions
The Journal

The story of a charm that does nothing — and why that's everything.