Press

Mirumi is an interactive bag charm robot by Yukai Engineering, Tokyo. This page is for journalists and partners. For interviews, imagery or samples, contact info@mirumi.london.

About Mirumi
Mirumi is a small, soft companion that rides on your bag. Using simple sound and touch sensors — not AI — it glances toward sounds, grows bashful when touched, and nuzzles into a hand that pets it. It has no practical function: it exists only to notice you, and to draw a smile from you and the people around you. It is made by Yukai Engineering, the Tokyo studio behind a family of companion robots.

Key facts

• Product: Mirumi interactive bag charm robot
• Maker: Yukai Engineering, Tokyo
• UK distributor: Mirumi UK (Narwhals Corporation Ltd., a Hiro Miyoshi Holdings company) — the official and only UK stockist
• Price: £129
• Colourways: Pink, Ivory, Gray
• Size and material: about 14cm; custom Japanese faux fur; USB-C, around 8 hours per charge
• Not an AI device; suitable for ages 15 and up
• UK availability: Harrods, Knightsbridge from 20 July 2026; direct from mirumi.london from 1 September 2026

The UK launch
Mirumi arrives in the UK exclusively at Harrods, Knightsbridge, from 20 July 2026, before becoming available direct from mirumi.london on 1 September 2026. Every UK Mirumi comes direct from Yukai Engineering in Tokyo, with UK warranty and support.

Assets
High-resolution photography and the brand film are available to accredited press on request. Please email info@mirumi.london with your outlet and deadline.

Press contact
info@mirumi.london · mirumi.london